The main website/blog of Fight Klub is currently divided into 13 sections. Here's a summary of all of them:

1. Fight Klub will be a multi-licence trading card game. It is designed to be an addition, not a replacement, to other games in a gaming lifestyle--it can be played in 15 minutes and fit in "between tournament rounds," for example, and is not intended to make players give up their primary game. The blog then introduces the idea of becoming a "Founding Mentor" of Fight Klub by creating a free account.

2. Decipher touts its "business model of the future," eliminating the previous "messy" system of trading card game commerce with a new grassroots approach. The website will be the "single source of physical goods" and will be the central hub between all participants in the game. Players expand the Fight Klub community by invitation, mentoring fellow players and helping to control the development of most aspects of the game. Furthermore, if a Mentor player refers someone to Fight Klub by giving them an invitation, that player earns 10% of the latter player's purchases for life.

3. Fight Klub is a game about the battle between good and evil, using heroes and villains (four of each in every expansion) from a "pool of thousands of classic movies and TV shows." Decipher currently has "archive licenses to use characters from multiple film libraries," and are "in negotiations with many rightsholders." The game will always be evolving, players suggesting new licenses and Decipher doing their damndest to get them. Also, any deck can play any other deck (not just Good vs. Evil).

4. There will be no boosters or starters--rather, there will be "Kilos" boxes of 10 boosters (121 cards, 10 rares). They will cost $29.95 US dollars. Also, each expansion set will be designed to be collected for under $100. You can also sign up for subscriptions where you get three kilos of each new expansion when it comes out for cheaper than usual.

5. The first expansion set, One, will be special. One is a complete expansion in a single box, with cards not found in any of the boosters, sold in a single Kilo. With One you are ready to create two 40-card decks. From set Two forward, Kilos are randomized. Each expansion will contain 30 rare, 30 uncommon and 40 common cards. One and Two will be shipping back-to-back. Each set features 4 heroes and 4 villains, so you can choose which ones you buy based on the characters you prefer.

6. After the Founding Mentors are selected (6000 of them, you can still sign up to be one), the Fight Klub site will launch. It's invitation only, and when you invite someone they're linked to your account and you'll get 10% of their purchases for life. So, you'll want to tell everyone your handle. Every quarter, money will be deposited directly into your PayPal account. "1,000 players will earn you $40,000 a year!"

7. These players you invite don't have to be your real-life friends. As this is the age of YouTube and viral marketing, that's exactly what Decipher wants you to do. They go on to list 22 obnoxious ways to get your handle out there.

8. Not only people can become mentors--the media and companies can too. So Scrye or Dragon can be Mentors too--rather, connectors, which earn 10% and an associated Mentor will earn 5%. "For the first time, a magazine or website can earn money directly from editorial content simply by including their handle in the story."

9. Every player and mentor will be "empowered to form Klubs to support local players." It's all about community?

10. The 13 Gangs. Uh--when you join Fight Klub, after thirty days you can sign up for a Gang, after which you'll be a member for life. Founding Mentors get to participate in naming these gangs and in selecting gang insignias, that the "award winning artists of Decipher" will create. T-shirts and other media will be available exclusively for those gang members.

11. Fight Klub Girls--Decipher is looking for three to five female volunteer models for a one-year gig to be the face of Fight Klub.

12. Information for licensors and rightsholders to try to get them on board.

13. As of the time of this writing, 26 days are left to apply to be one of the 6,000 Founding Mentors.

After which, there are forums and an FAQ.

So, what do you think?

I say it all depends on the licences. Everything. Simple as that. That'll make the game either desirable or stupid. It irritates me how they're cutting out the FLGS from everything, encouraging viral marketing, and basically touting a kind of a pyramid-scheme. Also, I don't like the "Gang" idea, or the use of "Klub," and the whole "Kilo" thing sounds vaguely drug-dealery which is what I think they were going for. This is a risky venture, no two ways about it--though Decipher has certainly made some quality games in the past, there are enough warning signs in this thing that prevent me from giving them the benefit of the doubt.

We'll see.